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SGX Consultancy
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About

Sanan Goyal

Brand & business strategist for companies building what's next.

Sanan Goyal

Sanan runs SGX Consultancy, working with founders and teams to turn complex products into clear positioning, sharp go-to-market, and momentum they can measure.

His edge is range — strategy fluency paired with real technical depth and on-ground access across China, so the story holds up with engineers, investors, and partners alike.

Based
Chandigarh, India
Focus
B2B brand strategy
Works
Globally, remote-first
Expertise
  • Brand Strategy
  • Positioning
  • Go-to-Market
  • Marketing & Growth
  • XR & Emerging Tech
  • AI Strategy
  • China Sourcing & Liaison
  • Founder Positioning
Experience
  • FounderSGX Consultancy
  • Global Marketing DirectorAkeso
  • Co-founder1CW & XROM
  • Visiting FacultyNID
On stage & in the field
  • AWE Asia

    AWE Asia

  • AWE Asia

    AWE Asia

  • VR/AR China

    VR/AR China

  • VRAR Expo China

    VRAR Expo China

  • Bharatpreneur — with Hon'ble Jitan Ram Manjhi, Minister of MSME

    Bharatpreneur — with Hon'ble Jitan Ram Manjhi, Minister of MSME

  • IIT Bhubaneswar — VR/AR Center of Excellence

    IIT Bhubaneswar — VR/AR Center of Excellence

  • India Gaming Show

    India Gaming Show

  • Session at Chitkara University

    Session at Chitkara University

  • Session at NABI

    Session at NABI

  • AWE Asia

  • AWE Asia

  • VR/AR China

  • VRAR Expo China

  • Bharatpreneur — with Hon'ble Jitan Ram Manjhi, Minister of MSME

  • IIT Bhubaneswar — VR/AR Center of Excellence

  • India Gaming Show

  • Session at Chitkara University

  • Session at NABI

  • AWE Asia

  • AWE Asia

  • VR/AR China

  • VRAR Expo China

  • Bharatpreneur — with Hon'ble Jitan Ram Manjhi, Minister of MSME

  • IIT Bhubaneswar — VR/AR Center of Excellence

  • India Gaming Show

  • Session at Chitkara University

  • Session at NABI

Insights

Things I've been chewing on

Brand Strategy

Why deeptech companies keep under-selling themselves

6 min read · Coming soon
Go-to-Market

Positioning for markets that don't exist yet

5 min read · Coming soon
Hardware

What Western founders get wrong about sourcing in China

7 min read · Coming soon

Have a project in mind? Let's talk.

SGX Consultancy
  • 1cw.org
  • ·xrom.in
  • ·1cwpodcast
  • ·xrompodcast

Contact

Chandigarh, India+91 9820 867 313sanan@consultsgx.com

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