Services
Three core practices do most of the work — brand, business, and marketing strategy. A set of specialist capabilities plugs in when the problem gets technical or crosses borders.
Core practices
Positioning that holds up long after the launch.
We build the brand from how the business and category actually work — not from a mood board. Positioning, architecture, naming, and narrative that a founder, an engineer, and an investor all read the same way.
From product to market, with a plan that survives contact.
Market entry, commercialization, pricing, and partnerships mapped to how you actually make money. We pressure-test the model before you spend on the launch.
Turn the story into pipeline.
Content ecosystems, digital, PR, and integrated campaigns built on the positioning — so every channel says the same thing and compounds.
Specialist capabilities
Advisory across XR, AI, and spatial/emerging tech — from product and category strategy to roadmap and positioning. Grounded in having actually shipped hardware and co-drafted national spatial-computing policy.
End-to-end procurement and supply-chain optimization for hardware — vendor discovery, negotiation, and quality control, with on-ground operations across China's manufacturing base.
Partnership brokerage, market representation, and on-ground coordination — bridging teams, manufacturers, and partners across China and international markets.
Guidance on the certifications and regulatory compliance needed to bring hardware to market across regions — mapping requirements early so launches don't stall.