XR · AI · spatial computing
Strategy across XR, AI, and spatial computing — for teams building hard technology, and for teams whose customers are. Broader than XR, deeper than a deck.
The problem we solve
Emerging technology is full of confident advice from people who've never built anything in it. For founders and operators placing real bets, that's worse than no advice — it's expensive noise.
This practice exists because Sanan has been inside the technology, not just the market — co-drafting national policy, taking hardware to market, building positioning across genuinely advanced systems. The advice is shaped by what it actually takes to ship.

How we approach it
Read the landscape honestly
Where the technology actually is versus where the hype says it is — and what that means for your bet.
Strategy for emerging-tech companies
Positioning, GTM, and roadmap input for teams building XR / AI / spatial products.
Advisory for everyone else
How established companies should — or shouldn't — adopt emerging tech, without being sold a fantasy.
Policy and ecosystem perspective
A view shaped by co-drafting national strategy and convening the ecosystem.
What you get
- Emerging-technology landscape and opportunity assessment
- Product and roadmap strategy input
- Adoption advisory for non-technology companies
- Market-requirements and positioning support for new products
- Ongoing advisory retainer (optional)
Proof
Sanan co-drafted a national strategy on spatial computing, co-led the go-to-market for a country's first XR headset, and builds positioning across advanced optics, AI, and display systems. He's spoken at Augmented World Expo and VRAR Expo China, and sat on jury and faculty at leading institutes.
See selected work →FAQ

