Positioning & architecture
Mapped the three verticals into a single, legible brand architecture with a shared parent story and distinct sub-brand identities.
Case Study
- Client
- Akeso Eyecare
- Year
- Twenty twenty-six
- Services
- Brand Strategy · Positioning · Marketing
- Role
- Global Marketing Director
Overview
Akeso had three deeptech verticals and category-defining technology, but its brand read like a supplier, not a pioneer. SGX rebuilt the narrative from the science up — positioning, architecture, and a marketing engine that let engineers and investors finally see what the company actually was.
The challenge
The company was pitching three distinct optics platforms under one flat, feature-led message. Buyers couldn't tell the verticals apart, the story didn't travel across markets, and the brand gave no signal of the technical depth behind it. The work needed to hold up in front of engineers, regulators, and global partners at once.
The approach
Narrative & messaging
Rewrote the core narrative so the deeptech depth became the proof, not the jargon — one story that traveled across markets and audiences.
Go-to-market & content
Stood up a content and marketing engine — thought leadership, launch assets, and channels tuned for founders, partners, and investors.
The outcome
170%LinkedIn audience growth
3Verticals unified under one brand
2xInbound partner conversations
GlobalConsistent story across markets
“SGX reshaped how the world sees us. The strategy held up with our engineers in the room — and with our investors.”
