XR is changing everything for businesses and organizations, from how people work to how consumers engage with brands. The technology has the potential to transform industries and empower consumers, but this change needs to be managed in smart and co-ordinated ways.
The XR industry is still in its early stages, and the changes it will bring are likely to be profound. It’s important that companies understand how XR can impact their businesses, whether they want to embrace this technology or not.
XR is a technology that can create immersive experiences in the physical world, as well as in digital spaces. It’s often associated with virtual reality (VR), augmented reality (AR) and mixed reality (MR), but it also includes other technologies like 3D printing and artificial intelligence (AI).
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XR (eXtended Reality): "XR" is a far-reaching, inclusive, and flexible term. The "X" represents a variable that defines a continuum that can also be expanded and extended in a multivariate sense (e.g. "XYR" = XY Reality)